Why OTT and Free Streaming Are Taking Over Entertainment
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Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
One reason is that a wide variety of genres are available in one platform.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
As OTT prices continue to rise, users are becoming more cost-conscious.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based get more info services provide content at no charge.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Cost-free entertainment remains attractive to users.
Finally, balancing high-quality OTT content with free service accessibility is important.
If both advantages are used properly, users can gain better experiences.
Upcoming changes in OTT and free streaming are highly anticipated.
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